With segmentation, which plays a critical role in marketing and customer relationship management, you can divide your target audience into smaller, manageable subgroups. Effective segmentation allows your marketing campaigns to become more targeted and personalized, leading to more effective conversions.
With SendHeap, you can create lists by grouping your customers using various filters such as age, language, gender, and city.
You can use tags to differentiate users and devices, allowing for easy identification and inclusion in specific campaigns.
To further customize segments, you can use the "And" connector to require that both conditions be met simultaneously, and the "Or" connector to allow for any condition to be met, thus addressing more specific audiences.
You can use specific message setups such as cart recovery, birthday greetings, or welcome messages to automatically segment customers based on their specific behaviors.
Monitor your segment performance with real-time data and improve the effectiveness of your marketing campaigns.